Yes, there's a 'Burnt Rubbèr' cologne that smells like a racetrack

If you've watched a race lately you've probably seen a commercial for "Burnt Rubbèr," a new cologne from Sunoco that smells like... well, burnt rubber. Seriously. It's pronounced "Burnt Rub-air," because it's French -- clearly. Jimmie Johnson is one of its backers and appears in the fragrance's ad. GQ got a whiff of the cologne and despite having a name you think you smell terrible, it doesn't. "Burnt Rubbèr," a fragrance that captures the essence of racing with the scent of, well, burnt rubb...